Introducing Price Design Co: A New Chapter & Interview with Natalya Price
Over the years, one thing has become abundantly clear: the demand for thoughtful, functional, and stunning home design is bigger than ever. Whether it’s homeowners looking to refresh their spaces, builders aiming to create standout properties, or projects in need of a fresh perspective, we’ve found ourselves stepping into the role of designers time and time again.
That’s why we’re so excited to officially launch Price Design Co., a new division of our business dedicated to meeting this demand. Led by Natalya Price, this design and consultation firm takes the expertise we’ve built over a decade and focuses it entirely on creating homes that balance luxury and livability.
To give you a deeper look into Price Design Co., we sat down with Natalya to chat about what inspired this new venture and what makes it so unique.
Why did you decide to launch Price Design Co.?
Natalya: “Design has always been a huge part of my career. I started as the first home stager in the tri-state area, which gave me such a strong foundation in understanding how spaces can transform with the right vision. Over the years, I’ve designed countless new construction homes, working closely with builders on everything from layouts to finishes. I’ve also worked on endless renovations - helping homeowners reimagine their spaces, whether they’re preparing to sell or just looking to create a home that feels more personal and functional.
At this point, design is woven into everything I do. Clients constantly come to me for advice on how to make a home stand out, solve tricky renovation challenges, or create spaces that feel both beautiful and livable. Launching Price Design Co. is really about formalizing something I’ve been doing for years and giving people the dedicated design expertise they’re looking for.”
What’s the mission of Price Design Co.?
Natalya: “It’s all about creating spaces that feel like home. To me, that means finding the perfect balance between luxury and livability. Sure, we want spaces to look beautiful, but they also have to work for the people living in them. Every decision - whether it’s a finish, a layout, or a small detail - is made with that in mind.”
What services does Price Design Co. offer?
Natalya: “We really try to offer something for everyone, whether you’re a builder, a homeowner, or someone in the middle of a project. A huge part of what I do is working with builders on new construction homes. It’s not just about picking finishes, it’s that I work through the entire design process. I collaborate on layouts, make sure the flow of the home works for how people actually live, and focus on all the little details that take a home from good to incredible.
For homeowners, I do a lot of renovation consultations. This could be anything from reworking a single room to completely transforming a home. I guide them through the process, helping them figure out how to make the space functional, stylish, and a good investment.
We also offer virtual consultations, which are great for clients who aren’t local. I’ve helped people redecorate rooms, pick finishes, and even plan entire renovations - all over Zoom. It’s a flexible option that works for a lot of people.
And then there’s what I call design mediation. Sometimes projects hit roadblocks, whether it’s an issue with contractors, builders, or even designers. That’s where I step in to help get everything back on track and make sure the original vision comes to life.”
What makes Price Design Co. different?
Natalya: “I think it’s that I wear both hats - real estate and design. I’m always thinking about how a space will be to live in it but also how it will impact the value of the home in the long run. Plus, I get that one size doesn’t fit all. Every project is different, and we’re all about creating spaces that feel personal and timeless, not just trendy and cookie-cutter.”
What’s next for Price Design Co.?
Natalya: “So much! We’ve got a few projects already in the works that I’m really excited about, and I can’t wait to share them. I’m also looking forward to connecting with more homeowners and builders to help them bring their ideas to life. And, of course, we’ll be sharing plenty of behind-the-scenes content - because who doesn’t love a good before-and-after!”
Price Design Co. is all about helping you create a home you’ll love, whether that’s starting from scratch, tackling a renovation, or refreshing a space to make it feel new again. If you’re dreaming up a project, we’d love to be part of it.
Let’s make it happen together! Reach out to us to set up a consultation.